North Texas Chapter of the American Statistical Association met at Southern Methodist University on Thursday, 08 November 2012. Cookies and Ozarka® water were served between 6:30 PM and 7:00 PM allowing attendees an opportunity to get acquainted and visit before the meeting. Chapter President, Jing Cao, called the meeting to order at 7:00 PM. About 30 to 35 people were present.
A new degree offered by Southern Methodist University was announced and flyers describing this degree were distributed. Master of Science in Applied Statistics and Data Analytics (MASDA) is the new degree. A request was made that attendees pass the information about this new degree to friends and colleagues. A link to the flyer is provided at the end of this post.
Cindy R. Ford, Ph.D., Methodologist and Statistical Consultant with Rook Solutions, presented a program titled “Adding Value as a Statistical Consultant in Marketing Research.” This included Effective Communications and Statistical Methods Used in Marketing Research.
Effective Communications involves using the best choice of words. When you do not know how to answer a client, say “I need to get back to you on that.” Never say “that is really simple.” Don’t be afraid to ask questions or as clients to repeat themselves. Use “us” or “we” instead of “me” or “I.” Use the words “or not” to help get a response, for example: “Let us know if you have any more questions on this project or not.” Don’t say “do you understand” instead say “did I explain it clearly?” Make sure that you use vocabulary that is not so technical that only you understand. When sending a file as an email attachment, give them a reason to open the file by telling them what is in the file. Limit use of the Return Receipt to those messages that are time sensitive and especially important. Sometimes a telephone call is more appropriate. Overuse of the Return Receipt request can cause people to stop responding. People relate to each other better when they meet in person. “Would you please” is more polite and courteous than “please.” Read the newspaper, read industry news, etc. to find interesting things to talk about. Talk about their industry. Learn to read upside down; this enables you to read document that have been left on a desk.
Statistical Methods Used in Marketing Research – Advanced Analytics answers questions that marketing and managers ask. Multivariate Competencies include:
Multinomial Logit Model is a closed form solution. Probit is another option.
Chapter President, Jing Cao, adjourned the meeting at 8:05 PM.
Current officers of the North Texas Chapter of American Statistical Association are:
President - - Jing Cao
Vice-President/Program officer - - Ed De Vol
Secretary and Treasurer - - John Blankenbaker
Chapter Representative - - Linda Hynan
Administrative Assistant - - Sheila Crain
A new degree offered by Southern Methodist University was announced and flyers describing this degree were distributed. Master of Science in Applied Statistics and Data Analytics (MASDA) is the new degree. A request was made that attendees pass the information about this new degree to friends and colleagues. A link to the flyer is provided at the end of this post.
Cindy R. Ford, Ph.D., Methodologist and Statistical Consultant with Rook Solutions, presented a program titled “Adding Value as a Statistical Consultant in Marketing Research.” This included Effective Communications and Statistical Methods Used in Marketing Research.
Effective Communications involves using the best choice of words. When you do not know how to answer a client, say “I need to get back to you on that.” Never say “that is really simple.” Don’t be afraid to ask questions or as clients to repeat themselves. Use “us” or “we” instead of “me” or “I.” Use the words “or not” to help get a response, for example: “Let us know if you have any more questions on this project or not.” Don’t say “do you understand” instead say “did I explain it clearly?” Make sure that you use vocabulary that is not so technical that only you understand. When sending a file as an email attachment, give them a reason to open the file by telling them what is in the file. Limit use of the Return Receipt to those messages that are time sensitive and especially important. Sometimes a telephone call is more appropriate. Overuse of the Return Receipt request can cause people to stop responding. People relate to each other better when they meet in person. “Would you please” is more polite and courteous than “please.” Read the newspaper, read industry news, etc. to find interesting things to talk about. Talk about their industry. Learn to read upside down; this enables you to read document that have been left on a desk.
Statistical Methods Used in Marketing Research – Advanced Analytics answers questions that marketing and managers ask. Multivariate Competencies include:
- Basic Multivariate
- Basic and Advanced Segmentation
- Advanced Experimental Design Theory
- Brand Equity Qualification
- Brand Image Driver Modeling
- Discrete Choice Modeling
- Maximum Difference Scaling
- Time Series and Seasonal Models
- Mixture Models
Multinomial Logit Model is a closed form solution. Probit is another option.
Chapter President, Jing Cao, adjourned the meeting at 8:05 PM.
Current officers of the North Texas Chapter of American Statistical Association are:
President - - Jing Cao
Vice-President/Program officer - - Ed De Vol
Secretary and Treasurer - - John Blankenbaker
Chapter Representative - - Linda Hynan
Administrative Assistant - - Sheila Crain
| master_of_science_in_applied_statistics_and_data_analytics_masda.pdf |
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